Having a retail cash wrap counter is often placed very high on the priority list of every retail owner but it is a fact that many do not know of the best places where these counters should be placed in order to have the best effect on their customers. It actually takes more than simply purchasing the counter and then placing it at a random corner of your store and expect it to have the desired effect. Here are a few suggestions:
Placing your counters near the entrance of the store
Many retail owners prefer to place their retail cash wrap counter right at the entrance of the store so that when clients and customers alike walk into the store, they will immediately look at the counter and see all of the items that are on display in it. This is a very good strategy to use but it often means owners need to decide if their highly priced items inside of them or if they should be used to place cheaper products instead.
As many clients often turn into customers through window shopping, it can have an adverse effect on the success of the business if the owner tries to place items that are very expensive or very cheap at the entrance as it would discourage clients from further walking into the store and exploring everything else that the owner has to offer. This is a dilemma that is often debated but a true solution is yet to be found.
Catching your customers one last time before they leave
Many retail owners also opt to place their retail cash wrap counter right near the exit of the store in the hopes that their customers will be tempted one final time into making another purchase. This strategy relies on shoppers who like to do plenty of impulse buying, where they did not plan to buy the particular product but end up purchasing it anyway because they were tempted or that the product doesn’t cost a lot of money to purchase.
This strategy is often used by retail owners to widely varying success as some have reported that thanks to impulse buying, they see more profits and revenue but this strategy doesn’t seem to work all that well for some, so the best thing for you to do is to experiment.
Placing it right in the middle of the store
Shoppers will be inclined to approach your retail cash wrap counter when you place it right in the middle of your store because it will be set directly in the direction they are walking. This allows for maximum exposure for your products to your clients who may end up purchasing them.